For three decades, I've worked at the intersection of mountain sports, education and storytelling. From guiding climbers across North and South America to leading marketing initiatives for outdoor brands, my career has been shaped by a belief that authentic experiences create the strongest connections.
Today I help companies transform those experiences into thoughtful strategy, compelling narratives and marketing that builds trust, engagement and lasting customer relationships.
Whisper Ridge Backcountry Resort
Brand Development • Marketing Strategy • Website • Partnerships • Investor Communications
As Marketing Director during Whisper Ridge's inaugural seasons, I helped shape the resort's positioning, investor communications, member experience, digital marketing, website, photography, and creative direction across multiple channels.
Revelyst — Outdoor Performance
Product Marketing • Brand Storytelling • Digital Content
Simms | Stone Glacier | Bushnell | Camp Chef | Primos | Blackhawk
As sole copywriter within Revelyst's in-house creative agency, I developed product marketing, launch campaigns and digital content across six distinct outdoor brands. Working alongside designers, marketers and product teams, I translated technical products into clear, engaging stories while maintaining each brand's unique voice across web, email, catalogs and retail channels.
Projects ranged from a full spectrum of backcountry hunting equipment to premium fly-fishing gear, overland and backyard cooking systems, precision optics and tactical gear for law enforcement and military professionals. Standout projects include developing copy of the Camp Chef x Guy Fieri "Flatout Flavor — Gridiron Gameday" collaboration as well as story and copy for the Simms x Grateful Dead "Dead on the Water" collaboration, a campaign that balanced technical product storytelling with deep lifestyle roots, intertwining two iconic American brands.
Independent Consulting
Brand Strategy • Web Design • Copywriting • Digital Marketing
Spitz Restaurants | Between Beaches Alaska | Plan B Supply / ETL Overland RV
